This month, Kendall Jenner has secured a fresh modeling deal with German online retailer About You. The 25-year-old star of Keeping Up With The Kardashians is the face of a special 72-hour capsule collection. Recently, the stunning beauty, who is the sister of cosmetics queen Kylie Jenner, unveiled pictures from the campaign. In one photo, she effortlessly rocks an orange bikini at a luxurious Beverly Hills estate.
Exciting news for Kendall Jenner fans! The famous model, aged 25, has just secured a new modeling gig for a limited-time capsule collection with the German online retailer, About You. The collection is set to launch on July 25 for a 72-hour flash sale, with another release planned for later this year.
In a social media post, Kendall shared her excitement about the collaboration, urging fans to check out her exclusive styles with the retailer. She also mentioned that she loves the basics in the collection, as they can be easily mixed and matched for different looks. Keep an eye out for #KENDALLforABOUTYOU starting July 25th!
In the famous 90210 zip code, the model – who is the sister of beauty tycoon Kylie Jenner – unveiled photoshoot images on Thursday. One of the photos shows her flaunting an orange swimsuit at a luxurious Beverly Hills residence.
The pictures capture Jenner enjoying the pool, riding a bike and skateboard, and spending time with her dog Pyro at a lavish mansion in Beverly Hills. A standout image features her in a striking red evening gown next to a powerful muscle car.
Her performance in the campaign has earned her praise from industry insiders. Donald Schneider, the founder and creative director of Berlin’s Donald Schneider Studio, who orchestrated the collaboration for About You, complimented her as the current top fashion icon and model in the industry.
The girlfriend of Devin Booker, accompanied by her dog Pyro, shared a message inviting people to explore her unique @aboutyou collection. The sale will start on Sunday, July 25th, and will only be available for 72 hours. She also used the hashtag #KENDALLforABOUTYOU in her post.
Switching things around, she added about the collection she had an impact on: “I have a passion for essentials. You can pair each item in the collection for endless mixing and matching possibilities.”
Don’t forget to mark your calendars: The highly-anticipated line will be releasing on July 25, with another one in the works for later in the year.
Described as a one-of-a-kind inspiration for the younger generation, this popular figure boasts 174 million followers, a captivating personality, and a remarkable fashion sense.
The retailer is taking a digital-first approach, focusing heavily on Instagram to build anticipation for the collection. They aim to generate a sense of excitement and curiosity around the launch.
Julian Jansen, the Director of Content for About You, stated, “Our aim is to build up excitement and create a ‘fear of missing out’ feeling, so we are allocating 70 percent of our media budget to the teaser phase and 30 percent to the launch phase.”
Caution: The most unforgettable image of her is when she wears a red evening gown next to a sleek muscle car.
A girl with a skater style was spotted sporting a white shirt, shorts, and sneakers as she casually lounged on her skateboard. She’s quickly becoming a favorite in the fashion world.
The new collection, set to debut this month, draws inspiration from Kendall’s personal style and favorite fashion pieces. Each of the 11 styles is uniquely numbered and includes a special code in honor of her birthday on November 3rd.
According to Schneider, authenticity was a key focus from the initial discussions about the collection. The goal was to keep the designs natural and true to Kendall’s personal aesthetic.
Get excited: Julian Jansen, the director of content at About You, mentioned that their main objective is to generate excitement and a sense of urgency among customers. Therefore, they plan to allocate 70% of their media budget to the teaser phase and the remaining 30% to the actual launch phase.